DTV Transition may never end???
Well, last night I did yet another DTV story for Chicago Tonight. While it is rewarding to help viewers, I was hoping this would come to an end on February 17th and not June 12th.
I understand that some people are not ready. I also understand that this is a financial hardship for others. I also understand that this transition has been very confusing from the beginning.
But here is the problem with extending the deadline: it costs TV stations lots and lots and lots of money. Most stations (and I am not specifically talking about my station WTTW) will lose money if this transition doesn't take place on Feb. 17th. One reason for the loss is the fact that it costs a lot of money to send out an analog signal and digital signal at the same time. Most stations were hoping that would come to an end, and then could start saving money.
Of course the blame doesn't go to viewers at all. They shouldn't be punished for any part of this transition. This transition is not as easy as getting a $40 coupon and buying a box. That's just when the fun begins. The problems with the DTV transition (in my opinion) started when there wasn't enough clear information given to the viewing public.
If this transition gets pushed to June 12th, we as a station will continue the outreach, and I will continue to try and help our viewers.
I understand that some people are not ready. I also understand that this is a financial hardship for others. I also understand that this transition has been very confusing from the beginning.
But here is the problem with extending the deadline: it costs TV stations lots and lots and lots of money. Most stations (and I am not specifically talking about my station WTTW) will lose money if this transition doesn't take place on Feb. 17th. One reason for the loss is the fact that it costs a lot of money to send out an analog signal and digital signal at the same time. Most stations were hoping that would come to an end, and then could start saving money.
Of course the blame doesn't go to viewers at all. They shouldn't be punished for any part of this transition. This transition is not as easy as getting a $40 coupon and buying a box. That's just when the fun begins. The problems with the DTV transition (in my opinion) started when there wasn't enough clear information given to the viewing public.
If this transition gets pushed to June 12th, we as a station will continue the outreach, and I will continue to try and help our viewers.
Labels: DTV Transition
posted by Christian Farr at
11:38 PM
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