This Week on CEO EXCHANGE

MAVERICK CEOS:
How to Attract Buzz Rather Than Buzzards!
On this episode of CEO EXCHANGE, taped at the Harvard Business School, meet three maverick CEOs who know how to build excitement around their enterprises. At Eons.com, an online networking site for baby boomers, Jeff Taylor is hoping to recreate the boom generated by Monster.com, the world’s #1 job search website, which he also founded. Kathy Cloninger has lit a fire under the Girl Scouts of the USA in order to transform the 95-year-old organization into a relevant experience for modern girls. And at Brightcove, Jeremy Allaire has shed light on how to make money by streaming video on the Net through an alternative to YouTube that has attracted an impressive array of clients and investors. Three innovative CEOs inventing or reinventing the brands of tomorrow.

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Jeff Greenfield
Meet the host of CEO EXCHANGE Jeff Greenfield.