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WTTW Press Room


For Immediate Release
March 23, 2007

CEO EXCHANGE Launches Fifth Season on Public Television in April 2007

THE APPRENTICE winner Randal Pinkett to host Campus CEO segment

PBS National Feed Date: Wednesday, April 4, 2007 9:00 pm-10:00 pm (ET) (Check local listings)


Chicago – (March 23, 2007) – WTTW National Productions, the award-winning PBS affiliate in Chicago, announces the fifth season premiere of its renowned business series, CEO EXCHANGE. The first episode will feed nationally on Wednesday, April 4 at 9:00 p.m. EDT (check local listings).

Each new one-hour episode of CEO EXCHANGE will feature a candid conversation with two prominent CEOs from Fortune 500 companies. The series is taped before MBA student audiences on the campuses of top business schools across the U.S. Since its inception in 2000, the popularity of this series has grown to include airings in Hong Kong, China, Beijing, Singapore, the Middle East, Australia, New Zealand, South Korea, Japan and Greece. CEO EXCHANGE is underwritten exclusively by human resource management firm, Society for Human Resource Management (SHRM).

Respected journalist Jeff Greenfield, known as a thoughtful and provocative interviewer, returns as host of CEO EXCHANGE. This new season, premiering April 2007 on public television stations nationwide, captures Greenfield conducting lively interviews with pairs of CEOs as they offer their unique insights about running a Fortune 500 Company. Featured CEOs include Anne Mulcahy of Xerox and Neville Isdell of Coca Cola; Paul Otellini of Intel and John Thompson of Symantec; Clarence Otis Jr. of Darden Restaurants and VF Corporation's Mackey McDonald; Brian France of NASCAR and Gary Forsee of Sprint Nextel; Patricia Woertz of Archer Daniels Midland and Bob Lane of Deere & Company; the Estee Lauder Companies, William Lauder and Cathleen Black of Hearst Magazines, Jeffrey Immelt of General Electric and others.

Randal Pinkett, winner of the fourth season of THE APPRENTICE with billionaire Donald Trump, has been tapped to host Campus CEO, a new segment within the CEO EXCHANGE series. Based on his new book Campus CEO: The Student Entrepreneur's Guide to Launching a Multimillion Dollar Business (Kaplan Publishing), the segment profiles local business leaders who are alumni from universities where CEO EXCHANGE is taped. Pinkett is chairman and CEO of BCT Partners, a multimillion dollar management, technology and policy consulting firm based in Newark, NJ. He is also an entrepreneur and author.

CEO EXCHANGE is produced by WTTW National Productions, a division of Window to the World Communications, Inc. For fifty years, WTTW has been a source of education, information, and entertainment, providing Chicago, the Midwest and the nation with high-quality television programs. WTTW, the most-watched public television station in the country, has won numerous awards for local and national programming, including television's highest honor, the George Foster Peabody Award. Its landmark innovative series and original productions include the critically acclaimed performance showcases Center Stage, Soundstage, and Legends of Jazz with Ramsey Lewis; the original consumer's guide to the movies, Sneak Previews; MEXICO–One Plate at a Time with Rick Bayless.

The Society for Human Resource Management (SHRM) is the world's largest association devoted to human resource management. Representing more than 200,000 individual members, the Society's mission is to serve the needs of HR professionals by providing the most essential and comprehensive resources available. As an influential voice, the Society's mission is also to advance the human resource profession to ensure that HR is recognized as an essential partner in developing and executing organizational strategy. Founded in 1948, SHRM currently has more than 500 affiliated chapters within the United States and members in more than 100 countries. Visit SHRM Online at www.shrm.org.

Executive in Charge: C. Parke Richeson
Executive Producer: Julie Anderson/WTTW National Productions
Series Producer: Kevin Smith

For CEO EXCHANGE photography or production images, visit www.pbs.org/pressroom; www.wttw.com/pressroom.

Contact:
WTTW National Productions
Shaunese Teamer, Publicity
(773) 509-5441

Contact:
Society for Human Resource Management
Jeanene Harris, Media Affairs
(703) 535-6356

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