For Immediate Release:
December 5, 2005
WTTW11 And 98.7WFMT Launch New Web Sites
Enhanced navigation and fresh content and new functions are unveiled at wttw.com and wfmt.com
Visit the home of WTTW11, WTTW Digital and WTTW National Productions at www.wttw.com
Visit the home of 98.7WFMT and the WFMT Radio Network site at www.wfmt.com
Chicago, IL – Dan Schmidt, President and CEO of Window to the World Communications today announced the deployment of totally redesigned web sites for WTTW11, America's most-watched public television station and sister-station 98.7WFMT, one of the nation's most influential classical radio stations. "As a media company, we embrace change and constantly seeks new ways to better use technology to serve our audience," said Schmidt. "We now have sites that reflect the quality of our programming and aim to extend each user's connection to WTTW11 and 98.7WFMT through information sharing, customer service and unique web-based content."
New content, improved navigation, refined visual design, enhanced retail functions and opportunities for participation and interaction are front and center on both sites. While wttw.com and wfmt.com share a harmonious design, each site is designed specifically for the station's audience. "One of the guiding principles of this redevelopment was to grow and extend the relationship we have with our television and radio viewers and members in an online environment," said Director of Membership Marketing & New Media, Anne Gleason. "The websites have been built to be more focused on the user experience, more interactive, easier to navigate, and more flexible so the sites can continue to develop and evolve. We hope they will serve in a new way as landing pads and meeting grounds for our diverse audiences."
As technology changes, the wttw.com and wfmt.com sites will continue to keep pace with their flexible, dynamic design. Pod casting, online transcripts, audio and video streaming, dynamic polls and games and Blogs are just a few of the features planned for the new sites. The sites were designed internally, with programming assistance by local web developer Lynch2 (www.lynch2.com).