Revisit the Magic of Christmas at Marshall Field’s
A young shopper has his eye on a toy during last-minute Christmas shopping at Marshall Field’s on December 20, 1970. Credit: ST-30004583-0024, Chicago Sun-Times collection, Chicago History Museum
Revisit the Magic of Christmas at Marshall Field’s
For generations of Chicagoans, the holiday season wasn’t complete without a trip to Marshall Field’s, the city’s elegant, sprawling department store. With its dazzling window displays, twinkling decorations, and the towering Great Tree in the Walnut Room, the State Street store became a holiday wonderland. Families bundled up for downtown outings to explore the magical displays, purchase a box (or two or three) of Frango Mints, and left with those iconic green shopping bags full of presents. Explore the archival images below.
Special thanks to former Field’s employee Amy Meadows and the Chicago History Museum for sharing their collection of Marshall Field’s images.
The experience of Marshall Field’s at Christmastime always began on the street, as the store built detailed window displays each year in keeping with a store-wide theme. In this photo, circa 1910, a man and child admire one of the store’s Christmas windows. Credit: Chicago History Museum, ICHi-037800
A festive display outside Marshall Field’s in 1992 complements one of the building’s famous clocks. Credit: Amy Meadows
This Christmas window from 1943 depicts an entire family outside an apartment building on a snowy day. Credit: HB-07717-H, Chicago History Museum, Hedrich-Blessing Collection
A “Christmas hostess” window display from 1944 shows off “party aprons” to those in search of a festive way to keep one’s clothes tidy during the holidays. Credit: HB-08272-A, Chicago History Museum, Hedrich-Blessing Collection
As visual merchandise artist, retail design consultant, and former Field’s employee Amy Meadows told Chicago Stories, the windows “were our gift to the city.” This window features one of her designs. Credit: Amy Meadows
Decorating the entire store according to that particular year’s theme required a large staff of skilled workers assembling displays and hanging decor in just a few days. In this 1977 photo, a worker builds a tree display inside the store. Credit: ST-16001910-0047, Chicago Sun-Times collection, Chicago History Museum
Of course, for many Chicagoans and visitors alike, Marshall Field’s was a major holiday shopping destination. As a high-end department store with some 150 departments over 73 acres of floor space, the store had plenty to offer. In this photo from the 1950s, shoppers approach the escalator hallway among festive decorations. Credit: Chicago History Museum, ICHi-059476; Stephen Deutch, photographer
As Christmas approached in 1968, the first floor of Marshall Field’s was busy. Credit: Chicago History Museum, ICHi-051199; Gustav D. Frank, photographer
In this photo from December 20, 1970, children play in the Marshall Field’s toy department. Credit: ST-30004583-0005, Chicago Sun-Times collection, Chicago History Museum
One shopper eyes a particularly angelic decoration in this photo from 1979. Credit: ST-19033166-0010, Chicago Sun-Times collection, Chicago History Museum
The complimentary gift-wrapping service, pictured here in 1946, was a staple of the Marshall Field’s shopping experience. Credit: HB-09783-C, Chicago History Museum, Hedrich-Blessing Collection
A trip to the Walnut Room to dine under the Great Tree became a Chicago holiday tradition over the years. Originally called the South Grill Room, the Walnut Room opened in 1907 on the seventh floor. During the holidays, the towering marble fountain at the center of the restaurant was replaced by an elaborately decorated Christmas tree. Credit: Amy Meadows
The Walnut Room tree was such a staple that it was recreated in miniature form in this window display in 1974. Credit: HB-37765-A, Chicago History Museum, Hedrich-Blessing Collection
Today, many shoppers in search of a nice dress, a new book, a fun toy, or new bedding might turn to online retailers or a big box store for those items. But once upon a time in Chicago, in a luxurious store on State Street, shopping was something to savor. For many Chicagoans, the name Marshall Field’s conjures up a sense of glowing nostalgia – memories of Christmas shopping in a crowded but electric environment, hopping elevators to peruse floor upon floor of elaborate displays, or looking up in wonder at a giant stuffed animal or a sparkling glass ceiling. This bygone department store, now a National Historic Landmark, was more than just a place to buy stuff transported home in a memorable green shopping bag; it was a retail leader with... Read More
Part of what made shopping at Marshall Field’s in downtown Chicago a special experience was the extravagant displays that showed off the store’s high-end merchandise. In this photo gallery, take a trip down memory lane and explore the unique window displays, as well as the in-store floor displays, that dazzled customers... Read More
Legend has it that around 1897, Marshall Field learned that Chicagoans were leaving notes on the window of his store at the corner of State and Washington streets. It had organically become a meeting point, and people left notes in case they missed their rendezvous.... Read More